By Lisa Congdon, Meg Mateo Ilasco
You do not have to starve to be an artist. construct a occupation doing what you're keen on. during this sensible consultant, specialist artist Lisa Congdon unearths the numerous methods you could generate income through making art—through representation, licensing, advantageous paintings revenues, print revenues, instructing, and past. together with suggestion from such winning art-world execs as Nikki McClure, Mark Hearld, Paula Scher, and extra, paintings, Inc. will equip you with the tools—and the confidence—to flip your ardour right into a ecocnomic business.
LEARN how you can: • Set actionable ambitions • Diversify your source of revenue • deal with your bookkeeping • Copyright your paintings • advertise with social media • construct a standout web site • express with galleries • promote and value your paintings • License your artwork • gather an agent • and lots more and plenty extra
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Tumblr is a registered trademark of Tumblr, Inc. Twitter is a registered trademark of Twitter, Inc. Typepad is a registered trademark of Six aside Ltd. city clothes shops is a registered trademark of city clothing stores, Inc. Virb is a registered trademark of Media Temple, Inc. Wite-Out is a registered trademark of Wite-Out items, Inc. WordPress is a registered trademark of Automattic Inc. Workbook is a registered trademark of Jupitermedia company. X-acto is a registered trademark of Elmer’s items, Inc. Chronicle Books LLC 680 moment road San Francisco, California 94107 www. chroniclebooks. com To my mom, Gerrie, for displaying me it’s by no means too past due to discover your bliss. CONTENTS Foreword eight creation 10 bankruptcy 1: you're an Artist 12 Embracing your self as an Artist • The Thriving Artist’s way of thinking • Nikki McClure • discovering Your Voice • Lisa Solomon • discovering Time to Make paintings • encompass your self with aid bankruptcy 2: setting out to enterprise 29 Exploring various source of revenue Streams • Esther Pearl Watson • construction Your imaginative and prescient and reaching pursuits • Rebecca Rebouché • Branding what you are promoting • developing the Nuts and Bolts • dealing with Your Artist source of revenue • Organizing some time • Organizing Your documents bankruptcy three: selling Your paintings fifty three making a robust site • Writing a Bio • preserving a web publication • utilizing Social Media to advertise Your paintings • Social Media fundamentals • Claire Desjardins • Newsletters and electronic mail Blasts • Print Promotional fabrics • Eric Rewitzer and Annie Galvin • Getting Press Mentions • organize a Press equipment • ads on-line • making a advertising Plan bankruptcy four: promoting Your artwork eighty one promoting Print Reproductions of Your paintings • realizing electronic Printing phrases • making plans Your Prints • Dolan Geiman • developing electronic models of Your paintings • developing Prints of Your unique paintings • Pricing Print Reproductions • Pricing unique Works • promoting Your paintings Wholesale • promoting Your art on-line • Julie Schneider • Taking Commissions • Packing Your artwork for cargo • delivery companies • customer support bankruptcy five: Exhibitions and Galleries 111 Juried exhibits • Exhibition invites • growing your individual Exhibition • Jessica Silverman • substantial Gallery desires • Introducing your self to a Gallery • touchdown a Gallery Appoinment • Signing with a Gallery • Mark Hearld • getting ready Your Portfolio • Your Curriculum Vitae • Writing Your Artist assertion bankruptcy 6: representation and Licensing 133 what's representation? • Susie Ghahremani • discovering Your area of interest • while the artwork Director Calls • Negotiating Your cost • representation Contracts • Executing the project • Billing Your consumers • the area of paintings Licensing • Licensing Contracts • representation and Licensing brokers • Betsy Cordes • discovering an Agent • operating with out an Agent bankruptcy 7: dealing with the Ebb and movement of good fortune 161 profiting from Downtime • educating • Artist Residencies • handling a hectic Workload • vegetation Bowley • studying to decline • Hiring aid • Paula Scher • Slowing Down and attaining stability • Onward and Upward assets 178 Index 182 Acknowledgments 184 concerning the Authors 185 FOREWORD artwork and enterprise?
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